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10 MISTAKES ENTREPRENEURS MAKE AND HOW TO AVOID THEM

Published

2 years ago

May 16, 2024

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10 MISTAKES ENTREPRENEURS MAKE AND HOW TO AVOID THEM “You have to work on the business first before it works for you.” ― Idowu Koyenikan, Wealth for All: I remember one of the lectures on Entrepreneurial Capitalism, during my Mini-MBA class, the Prof, made it clear that the butcher does not sell me beef, simply because he likes my face, neither does the Mum nor Pop corner shop owner, interested in the colour of the cereal pack on my breakfast table. It all boils down to capitalism, and no matter the side of the divide you are on the debate about the good or bad of capitalism, we cannot completely deny the fact that all the goods and services, the technological advancements, the clothes on our back and all the niceties of life, are as a result of a group of people called entrepreneurs, who despite all odds, took advantage of the capitalist system and capitalism to advance the interests and fortunes of the world, while advancing their own interests and fortunes at the same time. Business Mistakes

Everything in life as it can be proclaimed, that comes with high gains, have the tendency to come with even higher loses. So entrepreneurship is not all about rosiness and fat cheques. It comes with grinding, late nights, fears and anxiety, repeated failures and unimaginable successes. According to statistics from the US bureau of labor statistics, it is known that up to 20% of start -ups businesses mostly fail within 2 years of operation and not just the early failures, it has also been found that most businesses don’t survive for up to five years. So the question is how do you really start, skill and scale through these challenges and run your start up without any problem? It then implies that to run a successful business, you must identify the challenges, find a way to creatively avoid these challenges and problems, and the first step is to look at what the problems are, so as to know how to avoid them. A problem known, they say is problem half solved. In this detailed article, I will equip and keep you prepared in order to tackle these issues that may arise in the future against your business. I have researched the list of the biggest mistakes made by several financial advisors, growth strategists, small business owners, legal experts, and consultants, who have been involved in several start-ups, so you can launch or scale your business successfully, and most importantly stay in business. When upcoming entrepreneurs venture into business, they think it to be a smooth and easy ride, based on the dreams and fantasies in their heads, most of them, only discover afterwards that starting and scaling a business is different from dreams and fantasies. Starting and running a Business is not Beans, they say in local parlance. For the purposes of this article, I will not go through the process of Business 101, as every entrepreneur, already know they will need a product or a service to say they are in business, they will or must have written their business plan and possibly secured funding, so I will be limiting this article to the 10 common mistakes entrepreneurs make and how to avoid them. Based on my research, here are the common mistakes and how to avoid them.

BEING AFRAID OF FAILURE

One of the biggest mistakes entrepreneurs make is getting really scared and afraid of failure. It has been said repeatedly, that success is as a result of many failures, so do not be afraid to fail, but always fail forward, as our greatest lessons comes from failure. Failure is said to be the key to success and according to Audrey Darrow, it is the way you recover from failure and the lessons learned from your mistake that is the key to success.

NOT HAVING A BUSINESS PLAN

No one can ever hit a target they cannot see, so your business plan is your target and you will work day and night to hit it. Most entrepreneurs are in a hurry to start their business, without knowing that if you don’t take time to plan, you have already planned to fail. A business must not be lacking in the basic business plan, which is crucial to the success of the company. You should make a business plan for your company, which would include your operational costs, the anticipated sales and target market.

NOT BEING ORGANIZED

Ever wondered why a company is called an organisation? The organization of things, distilled into business strategies and tactics is the key to business. When you are running a small business it is similar to a circus ringmaster meaning, that you are going to have several loads of things happening at the same time. So what you should do, is to have a daily task list, drafted out according to priority, then this will help you to be more productive.

NOT KNOWING YOUR MARKET

One of the costliest mistakes that entrepreneurs make is that they don’t understand their target audience. It is very imperative not to make this mistake and for you to avoid this, you have to take time to understand the kind of customers you are building your business for or hoping to target. One thing you should know is that having a great product does not translate into running a successful business. Most companies make the mistake of focusing only on their product without watching their market. Some of the market you build your product for change with time, so you have to keep up with trends, so your business don’t become a Kodak in the age of digital cameras.

NOT GETTING REGISTERED

Most entrepreneurs based on the zeal to start their business, always fail to get the business registered before commencing operations. When you start up a company without registering the company or the intellectual property of the business entity, it can get you into trouble with the law, and you will also not be able to build trust with your prospective customers/clients. No one is happy to deal with a business they cannot trust and one of the ways to build trust is to get the business registered.

TRYING TO DO EVERYTHING YOURSELF

Knowing who and when to hire is a big mistake many entrepreneurs make. Depending on your type of business, it is always good to know who and when to hire, so it is advised not to hire more than the company financial capacity at the start, neither is it wise to try to do everything on your own. So if you have the means to hire someone to help out from the start, do so, if not wait till the business becomes stable. So as an entrepreneur, if you want to go quick, do it on your own, but if you want to go far, hire the right team at the right time.

NOT AVOIDING WRONG PARTNERSHIPS

Entrepreneurs can fall into the trap of wrong partnerships, simply because they need money, so they end up going into a partnership with the wrong people, who may end up hurting, rather than building the business. So much as possible try to avoid such wrong partnerships, as they will always try to take advantage of every opportunity they see. A piece of very important advice, is to know that the first set of investors in the company will make or mar the company, so act wisely.

NOT USING CONTRACTS

Must entrepreneurs don’t realise the importance of contracts. Contracts should be used in every form of the business activities when dealing with external vendors or contractors, particularly the early stage. So make sure you implement every contract in case of any failure. And to avoid your business crumbling suddenly, you should terminate any contract that is no longer going as it should.

NOT KNOWING THEIR HIRING CAPACITY

A company should wait till they know their capability to cover the cost of salaries and expenses and ascertain the level of profits before hiring a lot of employees. Instead of hiring a full-time worker for instance, you can go for part-time, and instead of hiring an employee, you can go for a subcontractor.

NOT KNOWING HOW TO SAVE MONEY

Your cash flow is what keeps your business going and you should make sure you don’t live with your business money irresponsibly. Most businesses have limited access to business capital and you should watch your expenditure at every point in time, and only make expenses that are absolutely necessary and carry as many bills forward as much as possible, if paying at the time will negatively impact on your cash flow. Conclusion Business they say is an on -going concern, so it is a continuous learning process. We have highlighted the common mistakes, entrepreneurs are prone to make and how to avoid them. We believe that if we religiously avoid these mistakes, your business will truly enjoy the fruits of entrepreneurial capitalism. The list of mistake is not exclusive, please add list of other mistakes in the comment session. I want to see you win, we will win together.

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How to Start a Tech Startup in Nigeria with Low Capital: A Comprehensive Guide

Published

6 months ago

January 23, 2026

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How to Start a Tech Startup in Nigeria with Low Capital: A Comprehensive Guide

Starting a tech startup in Nigeria can feel like navigating a bustling Lagos market—exciting, chaotic, and full of hidden opportunities. I have seen friends dive into this world with little more than a laptop and a dream, and some have turned it into thriving businesses.

But let’s be real: with economic challenges like inflation and currency fluctuations, launching on low capital isn’t just smart—it’s often the only way. If you are an aspiring entrepreneur staring at a tight budget, this guide is for you. We will break down practical steps to get your tech venture off the ground without needing millions in funding. From validating your idea to scaling up, I will share actionable tips tailored to Nigeria’s unique ecosystem. By the end, you will have a roadmap that could turn your side hustle into the next big thing.

Why Nigeria is a Hotbed for Tech Startups

Nigeria’s tech scene is booming, even amid global uncertainties. Think about it: with over 200 million people, a youthful population (median age around 18), and increasing internet penetration—reaching about 55% in recent years—there is massive potential. Cities like Lagos, Abuja, and Port Harcourt are hubs for innovation, hosting events like TechCabal’s conferences and startup incubators such as CcHUB.

But starting with low capital? That is where the magic happens. Many successful Nigerian startups, like Paystack (acquired by Stripe for $200 million in 2020) or Flutterwave, began bootstrapped. They focused on solving local problems: fintech for unreliable banking, agritech for farmers, or edtech for education gaps. The key is leveraging what is abundant here—talent, mobile tech, and community networks—while minimizing costs. Forget Silicon Valley’s VC frenzy; in Nigeria, grit and resourcefulness win the day.

Step 1: Validate Your Idea Without Spending a Dime

Before pouring time (your most valuable resource) into building, validate your idea. I remember a buddy who wanted to create an app for ride-sharing in rural areas but realized urban commuters needed it more after casual chats.

Start with market research on the cheap:

Talk to People: Use social media like Twitter (now X), WhatsApp groups, or Facebook communities. Join Nigerian entrepreneur forums on Reddit or LinkedIn. Ask questions like, “What is your biggest pain point with online payments?” Aim for 50-100 responses.
Free Tools for Insights: Google Trends and SimilarWeb can show search volumes for keywords related to your idea. For instance, searches for “affordable online learning” spiked during the pandemic and remain high.
Competitor Analysis: Study apps like Jumia or Opay. What gaps do they leave? Use free trials or observe user reviews on Google Play.

If your idea doesn’t resonate, pivot early. Validation saves you from building something no one wants.

Step 2: Bootstrap Your Operations

Bootstrapping means self-funding through savings, side gigs, or early sales. In Nigeria, where loans can come with high interest (up to 30%), this is crucial.

Set Up a Lean Workspace: No need for fancy offices. Work from home, co-working spaces like those in Leadspace (starting at ₦5,000/day), or even cafes with free Wi-Fi. Use your smartphone for everything—Nigeria’s mobile-first culture makes this easy.
Assemble a Team on a Budget: Hire freelancers via Upwork, Fiverr, or local platforms like Jobberman. Start with part-timers or equity shares. For tech roles, tap into Andela’s talent pool or university grads from UNILAG or OAU—they are eager and affordable.
Manage Finances Smartly: Track expenses with free apps like Wave or Google Sheets. Budget for essentials: domain registration (₦7,000-19,000 via www.modewebhost.com.ng), basic hosting (Modewebhost starts at ₦500/month), and data bundles (MTN or Airtel plans under ₦5,000/month).

Remember, bootstrapping builds resilience. As one entrepreneur told me, “I sold personal gadgets to fund my first prototype—it hurt, but it forced focus.”

Step 3: Handle Legal and Registration Essentials Affordably

Don’t skip the legal stuff; it protects you and builds credibility. In Nigeria, the Corporate Affairs Commission (CAC) makes registration straightforward.

Register Your Business: For a private limited company, it’s about ₦50,000-100,000 including name search. Do it yourself via the CAC portal—no lawyer needed initially. Opt for a business name if capital is under ₦1 million.
Tax and Compliance: Get a Tax Identification Number (TIN) for free from FIRS. Understand VAT (7.5%) if your turnover hits ₦25 million. Use free resources from SMEDAN for guides.
Intellectual Property: Protect your app idea with trademarks (₦10,000 via IPON). For software, copyright is automatic, but register for ₦5,000.

Pro tip: Join free webinars from Lagos Innovates or NITDA for legal tips. Skipping this can lead to fines or IP theft—I have heard horror stories.

Step 4: Build Your Minimum Viable Product (MVP) on the Cheap

Your MVP is the simplest version of your product that solves a core problem. No need for perfection; think WhatsApp’s early days—basic but functional.

No-Code/Low-Code Tools: Use Bubble.io or Adalo for app building (free tiers available). For websites, WordPress with free themes costs under ₦30,000/year.
Open-Source Resources: Leverage GitHub for code snippets. If you are coding, Python or JavaScript with frameworks like Flask or React are free.
Testing on a Budget: Beta test with friends and family via TestFlight (iOS) or Google Play Console (₦10,000 one-time fee). Gather feedback through Google Forms.

A real example: Kuda Bank started as a simple budgeting app before evolving into a full neobank. Focus on one feature that delights users.

Step 5: Market and Acquire Customers Creatively

Marketing doesn’t require big ad spends. In Nigeria, word-of-mouth and social media rule.

Social Media Mastery: Build a presence on Instagram, X, and TikTok—free and targeted. Create content like “How I Built My App on ₦50,000” to attract followers. Use hashtags like #NaijaTech or #StartupNigeria.
Content Marketing: Start a blog (free on Medium or Blogger) or YouTube channel. Share value: tutorials, industry insights. SEO tip: Optimize for long-tail keywords like “best low-cost tech startups in Lagos.”
Partnerships and Networking: Attend free meetups via Meetup.com or Techpoint Africa events. Collaborate with influencers for shoutouts—barter services if cash is tight.
Guerrilla Tactics: Email newsletters via Mailchimp (free for up to 2,000 subscribers). Run contests or referrals: “Refer a friend, get premium access free.”

Track ROI with Google Analytics—free and insightful. Aim for organic growth; paid ads (Facebook starts at ₦5,000) come later.

Step 6: Explore Low-Risk Funding Options

Even on low capital, you might need a boost. Avoid high-interest loans; focus on grants and competitions.

Grants and Accelerators: Apply to Tony Elumelu Foundation (up to $5,000 grants) or Google for Startups Black Founders Fund. CcHUB’s programs offer mentorship and seed funding.
Crowdfunding: Platforms like Kickstarter or local ones like Fundall.io. Pitch your story emotionally—Nigerians love supporting homegrown ideas.
Angel Investors: Network on LinkedIn or at events. Start small; prove traction first.
Government Support: NITDA’s iHatch offers incubation with funding. SMEDAN provides low-interest loans for SMEs.

One founder I know won ₦1 million from a pitch competition—that kickstarted everything.

Step 7: Scale Up Sustainably

Once your MVP gains users, scale without overextending.

Optimize Operations: Automate with free tools like Zapier. Outsource non-core tasks.
Expand Revenue Streams: Add freemium models, ads, or partnerships. For fintech, integrate with NIBSS for payments.
Hire Strategically: As revenue grows, bring on full-timers. Focus on retention—happy teams build better products.
Monitor Metrics: Use free dashboards in Google Data Studio. Track user acquisition cost (keep under ₦500/user initially).

Scaling is iterative; celebrate small wins like your first 1,000 users.

Common Challenges and How to Overcome Them

Nigeria throws curveballs: power outages, internet glitches, regulatory hurdles.

Infrastructure Issues: Use solar inverters (affordable at ₦50,000) and multiple SIMs for data.
Talent Retention: Offer growth opportunities over high salaries.
Economic Volatility: Price in naira, hedge with dollar accounts if possible.
Competition: Differentiate with local insights—solve Naija-specific problems.

Stay resilient; join communities like Startup Grind Nigeria for support.

Conclusion: Your Tech Startup Journey Starts Now

Launching a tech startup in Nigeria on low capital is challenging but rewarding. It’s about hustle, smart choices, and community. Remember my friend’s story? He started with a delivery app during lockdowns and now employs 20 people. You could be next. Take that first step—validate your idea today. With persistence, your low-capital venture could disrupt industries and create jobs. What is stopping you?

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How create a beautiful real Estate Website in Nigeria

Published

5 years ago

July 28, 2021

Editorial

How create a beautiful real Estate Website in Nigeria

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Real estate websites are websites that connect the buyers and sellers, the websites helps to list properties with their images, videos and features of the said property. With a real estate websites you are sure of reaching large numbers of prospective buyers for your property listings. For the purpose of this write up we would look at the ingredients needed to build a beautiful and stunning real estate website. The following are what is needed to build your real estate website.

Register for a domain name

The first thing you need to do is to register a domain name, this is a must if you want people to find your website online. The domain name would end with either .COM or .NG

Get a Reliable web hosting service

The second thing you need before building a website in Nigeria is web hosting services, there are a lot of them out there most people prefer using net and it is not very expensive for the services they render. A good web host should have features like unlimited bandwidths, no limits when it comes to emails accounts and subdomains. If you do this then apart from having a beautiful looking real estate platform all you will need is a Google AdSense account which gives revenue from ads on your blog. One of the best hosting services you can subscribe to is Mode Web Hosting Solutions. Building your Real estate website: The last but not least ingredient is actually building your real estate website using HTML platform or WordPress. There are two ways of doing it one is by learning HTML coding and do it yourself or you can use WordPress templates for builders which come with features that will help to create a beautiful real estate website in Nigeria. If you decide to choose this option then you just need to purchase a premium WordPress template, some of the best themes for real estate websites include: corporatemarketingtheme.com. When creating an online real estate business website, make sure that all the above ingredients are available before embarking on making a beautiful, responsive website.

Build on your domain name

Now that you have a domain name you can build on it by adding features to make it more interesting and attractive for people to use it often when searching for a property online. The following are some of the things you will need to add: – have unique and customized logo with slogan, add images of properties uploaded from Nigeria and outside Nigeria states in different location like Calabar, Lagos, Port Harcourt, Abuja etc. And make sure your website has video clips of properties for sale. You can also add testimonials especially from previous buyers and sellers who bought and sold their homes using your platform. Finally, integrate social media features like Facebook login integrated into the website so clients can easily login to your website using their Social Media login.

Gt a premium theme

Tthe next thing you could do is to get a premium real estate theme for your website, these themes are easy to install and upgrade when needed. You can check out themes from Themeforest. Get a premium WordPress template, there are many places where you can buy templates for blogging sites such as TemplateMonster , ThemeForest etc.

Install WordPress blog on hosting server

You will need the login details of your domain name to be able to install your blogger platform on Blogger’s cloud server which they call as Hosting account Choose the best CMS for WordPress The last thing you need is the Content Management System (CMS) that will run your listings or blogs this include things like available properties, their location and prices.

Get a real estate software

After you have the domain name, web host and WordPress, you need some software to help list all your properties online. There are a lot of them out there in the market, Landbase real estate is one of the most popular ones created by people who understand Nigerian land laws.

Get an online marketing course or training

It’s not enough to just list your property online when building a real estate website in Nigeria, you also need to learn how to attract prospective buyers back to your listing website with traffic generation and lead generation methods. In order to get these visitors on board you will need an online marketing strategy which involves social media like Facebook pages, LinkedIn groups forums etc. Some of the best courses online are: How to Get Traffic, How to use Facebook, How to use Twitter, How to increase traffic using LinkedIn, How to Create a WordPress Website With Thesis Theme, How to Make Money with Blogs and so on.

Get marketing resources

When you build your own real estate website then you don’t need agencies like estate agents or brokers because they are not needed anymore when building a beautiful real estate website in Nigeria which is why it’s important that you get setup with marketing resources like landing pages, email list, social media followers etc all these things will help in getting more leads for property listings. For more insight into building your real estate website, you can also spy into your competitor website and get creative as to how they build their own website, you will get to see what is working for them and what is not working for them. Few of the website you can spy into are the following:

com
com.ng
com.ng
Myyinvest
ng

These are the few real estate website you can spy into and look at how they built their own real estate website. Here you have it How to create a beautiful real estate website in Nigeria, highlighted above is a simple step by step of what is needed to build a beautiful real estate website. This small step by step article will help you create your own beautiful real estate website in Nigeria with minimum cost and effort required, get it right from the beginning so you can be on your way to achieving financial freedom sooner rather than later. Building your own real estate site is one of the best ways to build an online passive income stream if done right because there are less chances for failure when compared to offline businesses like shops (brick and wall) or standalone buildings and offices etc that require more time, commitment and maintenance cost which makes building a real estate website, a type of business ideal for bloggers who want start a business online while working their day jobs. You could use the revenue generated from this blog as a secondary source of income motivation If you are looking at building a real estate website I believe you now know what to do, help share, like and re-post this article with your social media audience. For all your websites, domain and hosting needs, Visit Mode Web Host.

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Top 5 Payment Gateways in Nigeria in 2022

Published

5 years ago

July 28, 2021

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In today’s article, we would be looking at the top 5 payment gateways in Nigeria. After carefully researching and going through the various payment platforms we have in this country, we have narrowed it down to the best 5 payment gateways in Nigeria as at today. For those of us who might not know what payment gateway means, the simple definition of a payment gateway is that a payment gateway is a process or channel whereby a merchant or e-Commerce platform deploys to accept or authorize credit or debit transactions. This write-up will provide answers to online business owners who capture their transactions and payment history online, we would provide them the top 5 best payment gateways in Nigeria, they can use to authorize credit and debit transactions on their websites.

The Top 5 Payment Gateways in Nigeria

Paystack is one of the fastest-growing and popular payment platforms in Nigeria. As one of the Top 5 Payment Gateways in Nigeria, in order to send and receive money on Paystack, you need to have a bank account which can be of any of the following banks: GTBank, Access Bank, Sterling Bank, Zenith Bank, Wema Bank, etc. You can sign up for Paystack by visiting Paystack facilitates payments for retailers, freelancers, and regular consumers who may wish to send or receive money online. Some of the payment support features available on Paystack are: Top up your mobile phone, Top up your TV, Top-up electricity bill, Recharge airtime on MTN, GLO etc, Send a gift card, make school fees Payment for jobs, Top up salaries, Top up bank account, withdrawals because it allows online businesses to capture transactions as well as obtain transaction histories, we can say that Paystack is one of the top 5 best payment gateways in Nigeria today.

2. Interswitch Webpay

Interswitch helps to provide your business with reliable and secure online payment gateway solutions. In order to sign up for Webpay, you need to have an active internet banking account which can be of any of the following banks: Access Bank, Diamond Bank, First Bank, UBA etc. You can sign up for Webpay online in just few clicks. Note that you will first need to register your company with them before registering for Webpay. With Webpay, you can do the followings: Top Up Your Mobile, Top Up Your TV, Top Up Electricity Bill, Recharge Airtime, Make School Fees Payment For Jobs, Top Up Salaries, Top Up Bank Account, Withdrawals, and Remittances. Because Webpay allows online businesses to capture transactions as well as obtain transaction histories, we can say that Webpay is one of the Top 5 best payment gateways in Nigeria today.

3. Flutterwave

Flutterwave is another top 5 payment gateway in Nigeria. Flutterwave is focused on streamlining the process of accepting payments for businesses, especially small merchants, online with its global money transfer service that uses blockchain technology to ensure lower costs and faster transaction speed. If you would love to receive payment from worldwide business customers without having a credit card or bank account, you can register your business with Flutterwave. Flutterwave Top Up Your Mobile, Top Up Your TV, Top Up Electricity Bill, Recharge Airtime, Make School Fees Payment For Jobs, Top Up Salaries, Top Up Bank Account, Withdrawals, Remittances, and based on the fact that Flutterwave allows online businesses to capture transactions as well as obtain transaction histories, we can say that Flutterwave is one of the top 5 best payment gateways in Nigeria.

4. Etranzact

Etranzact was developed to solve the payment challenges faced by small, medium and corporate level businesses.

5. GTPAY

GTPAY is another very reliable payment gateway. It is a product of GTBank, they help provide safe and secure online transactions. Here you have it the top 5 best payment gateways we have in Nigeria, help share this write up with your social media network.