Tips on How to Master Compelling Story Telling
“If you wish to influence an individual or a group to embrace a particular value in their daily lives, tell them a compelling story.” – Annette Simmons
Just few days ago, I was relaxing in my favourite park. The park over time has become the ‘
love of my life’, (my place of sea and see), as it affords me the opportunity and luxury to soak in the scenery of the riverside and also enjoy my favourite past time, lazing about and watching the pebbles, ripples and rhythms of the water, as the blades of ‘
UberBoats’ and small ships cuts through them.
I was still lost in the magnificence of an acute imagination that is savouring the beauty and awesomeness of the water world around me, just like out of the blues of the blue water, an elderly, well- groomed and elegant man tapped me at my shoulders, as he would have called I presume, while I was lost with my thoughts, asking for a lighter, I politely turned around with my most beautiful smile brightening up my face and said I don’t smoke. The man who should be in his early sixties, without taking any offense or asking for my permission, sat down on the bench and we started talking.
The man I must confess from all indications, is someone, who must have lived the good life, as it is very evident in his carriage, charisma and what my friends call ‘packaging’. After the initial pleasantries, He started telling me the stories of his life, he told me about his escapades and adventures and his sojourns, achievements and pains and his sorrows, not forgetting his play boy antics as a young man. (I guess you know what that is).
The most remarkable of all the stories he told me that day, was how he overcame a major business set back, according to him, that experience or ‘
stone drop’, as he called it, almost completely destroyed everything he had.
He recounted how, during the military regime in his home country Nigeria, how he got a major life changing government contract, not sparing the details of all the processes involved, late night and military command style meetings and what he called ‘something for Oga at the top’, before the contract was eventually awarded running in millions of Naira in the Eighties.
You can see the pains in his eyes now as he was telling me this particular story. According to him, he was able with the support of his business partner, who happens to be his newly wedded wife then, to get a loan from the bank and also emptied the company bank account and personal savings to meet up with the counterpart funding for the loan, and finally ordered for the materials from China for the execution of the project.
His life was moving very nicely and strongly as it seems, as they were eagerly and earnestly waiting for the arrival of the materials, then execute the project, get paid and become ‘a
BIG BOY’ and enjoy his new wife. My son, he said, life can happen so quickly sometimes, to the point that we don’t even know if it is better dying or staying alive.
Why did you say that I asked? The materials finally arrived at the wharf, he continued, and they were at the point of clearing the materials from the wharf, when a new military decree banned the importation of the said materials, the government also went ahead to cancel the contract, and to add salt to injury, the materials were seized, and after many horrendous and painful months of going back and forth with the bank, and looking for every means to repay the loan, the bank repossessed his house and kick him out with his young wife and other company machineries were also seized, as they were used as collateral for the loan.
At this point, I could not hold down the flow of tears as I was wondering how within the space of 6 months a man could move from the verge of becoming a multi-millionaire, to the point where he is now homeless, no business and not even any penny attached to his name anywhere, he was only left with his wife.

So how were you able to put all that behind you and achieve all the successes, as I can see you are truly living a good life now, I asked. A very beautiful smile was forming on his face and his eyes lightening up, when he said, my Son, and then paused for a brief moment, that looked like forever. Then said, It is
GOD, SELF BELIEF AND SUN RISE. I agree with God and self-belief, I resorted, but what do you mean by
Sun Rise I asked?
He then explained further, so long as you believe in God and in yourself and the sun still rises every morning, means the darkness of the night has been dispelled. Just look out for the Sun Rise my Son, and everything will rise again.
It was when I looked at my watch that I realised, I have spent about 3 hours listening to stories that taught me very valuable lessons that will never become part of a curriculum in any university in the world.
It is based on the lessons I learnt from this story that I will be giving you some tips on how you can master the art of telling compelling stories for your business or crafts. There is no doubt that telling or crafting compelling stories, in the arena of business, writing, public speaking, or marketing, should be an art form and fun.
Here are some tips and techniques to enhance your storytelling skills:
- Know Your Audience
Understanding is key. It is very important to know the audience or niche you are speaking to or writing for. Your stories should resonate with their interests, values, and experiences.
- Start with a Strong Hook
It is usually the hook that catches the fish not the bait. Begin your story with a captivating opening that grabs attention and sets the tone for what is to come. This could be an intriguing question, (do you have a lighter in my story above) a shocking fact, or a compelling anecdote.
- Create Compelling Characters
Whether fictional or real, your characters should be relatable and multidimensional. Develop their backgrounds, motivations, and personalities to make them memorable and engaging. How would I ever forget the antics of doing business with government as was cleverly portrayed in the story ‘my senior man’ told me.
- Show, Don’t Tell
Instead of simply stating facts, use descriptive language and vivid imagery to paint a picture in the audience’s mind. Engage the senses to evoke emotions and create a deeper connection with the story.
- Build Tension and Conflict
Every good story needs conflict to keep the audience engaged. Introduce obstacles, challenges, or dilemmas that the characters must overcome, driving the narrative forward. (How were you able to overcome the situation of having no business, no home and no money, I asked my respected elder statesman in the story)
- Use Structure Effectively
Organize your story with a clear beginning, middle, and end. Consider using storytelling frameworks like the hero’s journey or the three-act structure to guide the progression of your narrative.
- Create Emotional Resonance
Tap into the audience’s emotions by incorporating themes of love, loss, hope, or triumph. Make them feel invested in the outcome of the story.
- Include Unexpected Twists
Surprise your audience by subverting their expectations or introducing plot twists that challenge their assumptions. This keeps them on the edge of their seats and adds depth to the narrative. (The government placing a ban on already imported materials and cancelling the contract)
- Maintain Consistency
Ensure that your story remains coherent and consistent throughout. Avoid plot holes or inconsistencies that may confuse or alienate the audience.
- End with Impact
Finish your story with a satisfying conclusion that ties up loose ends and leaves a lasting impression. Consider ending with a poignant reflection, a thought-provoking question, or a powerful statement that resonates with the audience.
- Practice and Refinement:
Like any skill, storytelling improves with practice. Share your stories with others, gather feedback, and refine your craft based on what resonates most with your audience.
- Be Authentic
Authenticity is key to connecting with your audience. Share personal anecdotes, experiences, or insights that demonstrate your genuine passion and expertise on the subject matter.
I look forward to reading your compelling stories, as you work towards incorporating these tips and techniques into your storytelling craft. Let us win, laugh and move the needle of change forward together.
I hope you win and we will all win.
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